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Digital Nation and Multi-Tasking – Impact on Marketing’s Language
Social Media has changed the way people think, the way people react, the way people communicate and the way companies brand themselves. For many, it is an integral part of their overall business, PR,...
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Marketing for children or children for marketing?
Marketing and advertising for children has already been more challenging and complex. It is always related to emotional impact both for children and parents and more (very much more) psychology. The...
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Is advertising on social media worth it?
One can argue that those who doubt online ads are those who have never tried them… Can we say the same for the social media ads? Recently Hubspot published some stats that share a pretty good light on...
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The customer you are looking for, you already have
The latest research done by Adobe Inc. and their Digital Index section of the website shows that the Pareto principle should not be forgotten and still plays a valuable role in the business planning...
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The power of marketing language: when it is time to say “STOP”!
The rising popularity of social media represents a real opportunity for many businesses with one condition: to be used in an intelligent manner in such a way to boost their brand. With millions of...
View ArticleGuess who’s back!?
Do you remember MySpace? Yes, the social network which we all used before Facebook was cool? Yep, the one with the animated, noisy and colorful backgrounds and with that creepy Tom guy being added to...
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Monday Fun Facts: Youtube
Did you know that there is so much content uploaded on YouTube that it takes 1700 years to watch all of it? Did you know that Google bought YouTube on 2006 for $1.65 billion, equivalent to the cost of...
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#Sandy: Social Media – more than social!
Organizations operating within emergency management are adjusting their communication policies and procedures in order to make the entire process of dealing with disasters more efficient. Due to the...
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Poll: Celebrity endorsement in advertising… It does not always work!
Luxury brands are spending every year millions of dollars hoping to be able to engage as many fans as possible in as many ways as possible via as many channels as possible. For instance, the famous...
View ArticleCross Platform Marketing in Children’s Media
A Blueliner client in the business of children’s media recently engaged in a series of meetings with Dreamworks Animation regarding one of his feature film screenplays. Dreamworks’ interest was simple...
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